success stories biore
Big Bang Campaign: full-funnel
- by aidem agency
- by aidem agency
Driving awareness and website traffic in the Netherlands for skincare brand Bioré.
The Objective
Bioré is a skincare brand that targets the root of all our skin problems - clogged pores - with innovative technologies. Their powerful, pore-cleansing products come in liquid, foam, scrub, mask, and strip forms to keep your skin clean and healthy. The brand came to TikTok in order to raise awareness with a new audience, while further driving new website traffic.
.gif)
.gif)
.gif)
The Solution
In partnership with aidem agency in the Netherlands, Bioré was among the first businesses to use TikTok Ads Manager - our powerful self-serve advertising platform available to businesses of all sizes. Together, Bioré and aidem agency launched a collection of In-Feed Ads, appearing natively in users’ For You feeds, as well as a collection of Spark Ads. Spark Ads enable businesses to boost their own organic posts, or the content of other Creators.
Originally launching an awareness campaign, the brand targeted a broad audience, and tested a number of different creatives, so that they could gather learnings for future campaigns. Based on these learnings, aidem agency and Bioré then launched a traffic campaign, cleverly targeting users that had shown interest in the first campaign with an irresistible offer.
Bioré is a big advocate for fun, authentic, real content which was front and centre in the ad creative, feeling completely native to TikTok. With aidem agency having extensive experience in content creation and paid marketing, the ads utilised plenty of TikTok transitions and trends, keeping them entertaining, while still delivering an important message about the common skin problems that Bioré can help resolve.
8M+
Impressions
1.5K
New Followers
€0.11
CPC